LVMH Moët Hennessy-Louis Vuitton, the most successful luxury goods group in the world, wanted their headquarters to foster new concepts for their emerging “branch” organizations. They asked STUDIOS to develop a design that would communicate the autonomy of each brand within the overall context of the space.
The focal point of the headquarters is a sophisticated glazed wall display. A carefully detailed oak wall, opposite, incorporates fiber optic lighting to showcase products from each of the company’s lines. LVMH’s culture-the union of tradition with modernity-is expressed through the treatment of the space.
Subtle variations in the layouts and finishes, as well as individual product displays, clearly define each department’s unique character. This visual identification was developed for three emerging branches. An engraved glass panel displaying the different logos of the group reflects the precision of Watch and Jewelry. Ornamental perfume bottles and lipstick red accents bring elegance to Perfumes and Cosmetics. An earthy color palette and the integration of a cognac bar mark Wine and Spirits.