LVMH Headquarters

2003 | Paris & Boulogne, France

  • LVMH Headquarters Waiting area for "Wine & Spirits" department Photo: Luc Boegly
  • LVMH Headquarters Room Divider Branding Wall Photo: Luc Boegly
  • LVMH Headquarters Room Divider from Meeting room Photo: Luc Boegly
  • LVMH Headquarters Reception Perfume & Cosmetics Photo: Luc Boegly
  • LVMH Headquarters Reception Waiting Area Photo: Luc Boegly
  • LVMH Headquarters Client bar area Photo: Luc Boegly
  • LVMH Headquarters Branding Wall LVMH Boulogne, France
  • LVMH Headquarters Informal multi-purpose area LVMH Boulogne, France

LVMH Moët Hennessy-Louis Vuitton, the most successful luxury goods group in the world, wanted their headquarters to foster new concepts for their emerging “branch” organizations. They asked STUDIOS to develop a design that would communicate the autonomy of each brand within the overall context of the space.

The focal point of the headquarters is a sophisticated glazed wall display. A carefully detailed oak wall, opposite, incorporates fiber optic lighting to showcase products from each of the company’s lines. LVMH’s culture-the union of tradition with modernity-is expressed through the treatment of the space.

Subtle variations in the layouts and finishes, as well as individual product displays, clearly define each department’s unique character. This visual identification was developed for three emerging branches. An engraved glass panel displaying the different logos of the group reflects the precision of Watch and Jewelry. Ornamental perfume bottles and lipstick red accents bring elegance to Perfumes and Cosmetics. An earthy color palette and the integration of a cognac bar mark Wine and Spirits.