STUDIOS partnered with Lyft at a critical point in their expansion, as they looked to reinforce their brand and increase their presence in multiple markets, including their new Seattle office and drivers’ Hub. The key goals for the project were to create a space that attracts top engineering talent, and develop the guiding concepts for the first in a series of Hubs. It was important for the project to reflect the Lyft brand and core values as well as to embrace its individual culture and location.
Lyft selected a historic former warehouse building in downtown Seattle. The office project ties together two suites—one with exposed wood, brick walls and archways, the other painted white, and both featuring large skylights—by way of a pink “tunnel” and scale-like wall tiles angled to reveal their pink edges. A series of lounges, a kitchen, and a game room encircle the core, offering a variety of places to meet, to work, or relax. The Secret Café—accessible through a hidden doorway in a custom wall graphic—pays tribute to Seattle’s craft coffee culture, while the region’s lush evergreen forests inspired the use of earthy green tones in the game lounge. The reception opens out to a large lounge area that can accommodate all-hands meetings and special events.
Located downstairs in a retail storefront, the Seattle Hub offers a warm and welcoming place where drivers can register and get support. The Hubs are strategically located in accessible, highly visible places that buzz with activity. The team developed the guiding design aesthetic for these new spaces, including the custom service desks, which are easily reconfigurable and provide power and storage, as well as pops of color in the trays. A flexible wall grid system provides a variety of storage and display options. Small huddle rooms allow for one-on-one meetings. The Hub is also used for driver events and training sessions.