1370 Avenue of the Americas, an office tower with panoramic views of Central Park, was completed in 1971 and is 332,000 square feet over 35 floors. The entry canopy and office lobby were dated and didn’t take advantage of the building’s prominent site on the corner of 56th Street.
STUDIOS renovated the entry and lobby to re-invigorate the arrival sequence for tenants and guests. The first portion of the new arrival sequence creates a striking new presence for 1370, increasing its visibility from Sixth Avenue. This was achieved by relocating the entry canopy to above the second floor and extending the interior wall of the lobby out into the plaza. Bold new signage announces the building to passersby. The new entry was designed with clear glass allowing for greater transparency between the street and the lobby.
The building houses a variety of tenants, from conservative hedge funds to creative fashion houses. STUDIOS mirrored this dichotomy in the modestly-sized lobby, paneling one wall in serene, opaque glass and the other in undulating ribbons of stone. The stone for the wall was carefully selected to complement the building’s exterior and is installed in a dynamic, rhythm pattern that enlivens the small space without overwhelming it. The new entry sequence at 1370 was well received by current tenants and has helped attract new companies to the building.