1500 Broadway Renovation

2017 | New York, NY

  • 1500 Broadway Renovation View from Times Square Alan Schindler
  • 1500 Broadway Renovation View of Entry Alan Schindler
  • 1500 Broadway Renovation View of reception Alan Schindler
  • 1500 Broadway Renovation Detail Alan Schindler
  • 1500 Broadway Renovation Security turnstiles Alan Schindler
  • 1500 Broadway Renovation View looking toward entry Alan Schindler
  • 1500 Broadway Renovation Evening view from off-Broadway Alan Schindler

Situated amidst New York City’s Theatre District and Times Square, 1500 Broadway’s transformation was conceived to provide contrast to its surrounding abundance of noise, crowds, and bustle. The project focused on establishing a strong presence for the new arrival experience. The simple wrapping gesture consists of two complementary elements—side walls composed of thermally formed bands flow from the entry portal inward and a metal fabricated facade that flows down the building’s face and into the interior. The reconfiguration of the lobby also allowed for an extra tenant space on Broadway.

The side walls were designed to bring continuity from the outside in. The bands undulate as one moves through the space. Due to Corian’s material limitations and ease of constructibility, we chose to regularize most of the panels into six forms. However, fully customized three‑dimensional panels were required for the curved corners. Each panel was thermally formed in the factory before arriving on site for installation.

The painted metal fabricated panels required meticulous planning throughout the entire fabrication process—formwork mock-ups and production, perforation studies, detail mock-ups, and panel formation—before final installation. The design was to use varying sized circles to create the new building identity, and we worked with the fabricator to test perforation schemes that would successfully achieve this design. Each panel’s perforation had to be planned to accommodate for the extent of curve and perforation variation.


  • 2017

    AIA DC, Merit Award for Interior Architecture

  • 2018

    NYCxDESIGN Awards, Commercial Lobby