STUDIOS was selected by Coach Inc. to design their new headquarters at 10 Hudson Yards. The project represents a significant milestone for the luxury brand’s history as the move occurred in their 75th year. The company emphasizes the heritage of their brand throughout their business, which became an important driving factor in the design of their space.
Coach has maintained their global headquarters in this Manhattan neighborhood since their start in 1941. Their selection of a new building, 10 Hudson Yards, would allow for unique design opportunities. STUDIOS’ early involvement in the project resulted in base building modifications with minimal cost impacts. To celebrate Coach’s history with the neighborhood and to engage with the community, we designed a 15-story atrium on the tower’s south side to create visual connections both vertically throughout their floors as well as between their space and the neighborhood. Coach’s atrium uses a curtain wall system that is more transparent than the rest of the building’s facade to increase their prominence within Hudson Yards.
We also led the project team—including developer, base building architect, and engineers—to tailor the building’s systems and to create a modern version of a classic New York-style loft within this 21st-century tower. Pre-cast floor slabs, post-tensioned concrete beams, and raised flooring for power and air distribution were used to unclutter ceilings and draw more natural light into the space.
Guests and employees enter through a dedicated lobby that looks onto the High Line Park and ascend Coach’s space using dedicated destination dispatch elevators. Guests enter the workspace through the arrival area on the ninth floor, which has a commanding view of the downtown Manhattan skyline. This space anchors the bottom of the stack and creates a visitor experience that fully immerses them in Coach’s heritage, from neighborhood to brand. Adjacent spaces include a 252-person multi-purpose room for events, a 250-person conference center with a large conference room that seats up to 86 people, Coach’s archives, and product showrooms.
Amenity spaces anchor the top of the 15-story atrium, including a 290-person cafeteria, an executive dining area, and roof terrace. The workspace, which centers around the atrium, has an interconnecting stair designed to help people percolate from arrival to amenity. Shared spaces orbit the atrium on each floor—such as conference rooms, work rooms, and coffee points—and draw people toward the views of Manhattan.