GUESS?, Inc. engaged STUDIOS to design their new 95,000 sf creative headquarters for their three main design teams: GUESS? Men’s, GUESS? Women’s, and Marciano. Located in the garment district in the lower east side of downtown Los Angeles, the GUESS-owned building is one of four sister buildings on the current campus. STUDIOS’ project was within Building 3, an existing concrete tilt-up warehouse, with a generous 30 foot high-bay wood-beam roof with skylights.
The renovated building includes the main campus reception (housed within a large red lacquer “G”), the main elevated executive conference room (with dual views of the multi-purpose room and the creative teams), and visitor lounge. The project also created two key public use spaces for the campus as a whole: a 750-seat multi-purpose room for all-hands meetings, screening of first-run movies, and on-site seasonal fashion and runway shows, as well as a full-service kitchen and commissary.