A modern equivalent of a classic SoHo loft building.

610 Broadway sits comfortably in the low-scale neighborhood and takes a horizontal rhythm of the surrounding buildings. The tall floor to ceiling heights and a largely open floorplate provide an office setting reminiscent of the lofts of SoHo, but with modern systems and materials. STUDIOS located the core to the northeast corner of the floorplan to give the most open floor plan possible and increase the available sunlight throughout. The solid exterior core wall at the corner of Houston and Crosby is a prominent, highly visible advertising spot which is a significant source of revenue for the developer. Another eye-catching feature is a set of glass elevators encased in a glass shaft that traverse up the building on the Houston Street side and animate the facade.

The site has challenges, not only was there an existing parking structure to build on top of, but the site also houses an entrance to the Broadway Lafayette subway station. The new building structure was ‘needled’ down through the existing below-grade parking structure, to avoid the costly sheeting and shoring typical for urban infill projects. STUDIOS led the team including many stakeholders and constituents through the process to approval and ultimately to a successful project. The building maintains Adidas as a long-term anchor tenant for the office and retail spaces.