CLIENTSilicon Valley Bank
SERVICESBuilding Renovation, Interiors
LOCATIONNew York, Tempe, Boston, Denver, Seattle, Santa Monica, Arlington
SIZE400,000 sq ft
After 35 years of supporting businesses that invent the future, Silicon Valley Bank is redesigning their nationwide offices with STUDIOS in New York, NY; Tempe, AZ; Boston, MA; Denver, CO; Seattle, WA; Santa Monica, CA; and Arlington, VA to more closely reflect their ambitions and their clients.
Establishing a Design Partnership
SVB initially engaged STUDIOS to move their Boston sales office out of a co-working office space and into their first dedicated office. We then got brought on to redefine their Denver office and provide visioning and master planning for their second headquarters in Tempe—with more office locations to follow. SVB quickly understood the design leadership and innovation provided by STUDIOS and tasked us with evolving their current national design and branding standards to reveal new ways to express the SVB brand and culture while celebrating each.
Supporting a Culture of Innovation through Agile Strategies
STUDIOS has spent a great deal of time learning and understanding who SVB is, how they work, how they conduct business, and what makes them different from other banks. SVB is heavily focused on innovation, always looking for new ways to challenge themselves and evolve. This attitude has manifested itself not only in their business and brand, but in their culture and workplace as well.
When STUDIOS started work on the Boston sales office, SVB was evaluating what the office meant for them. In the case of the sales offices, a majority of the employees spend 20 - 80% of their time outside of the offices and a majority of the activity in the office was for events, both internal and external. With these findings, the landscape of the office changed--square footage is divided 50/50 between event space and work space and the work space is 100% unassigned workstations with a rich variety of lounge and conference spaces.
Using Space to Support Business Initiatives
SVB is committed to increased hospitality to celebrate and welcome clients as well as provide space for employees to meet, engage, and entertain. In the sales offices the design of the typical corporate reception has shifted to a client-facing area called “welcome zones” providing a varied and engaging environment that transforms the entry experience.
The workplace is also pivotal to SVB’s long-term growth and recruitment strategy. Attracting and retaining the best talent is high priority and SVB has committed to increasing shared amenities for employees in a competitive market, such as wellness rooms, mother’s rooms, cafes, living rooms, play zones, as well as an increased quantity and variety of meeting room featuring new technologies.
Branding the Experience
STUDIOS created a co-design process to engage Branding stakeholders early in the project(s) so that the brand was simultaneously designed with the architecture. Not an overlay, but integrated early in the process.
We endeavored to expand the branding experience beyond vinyl graphics to give a more premier feel with integrated and experiential elements including: back lit illuminated panels, glass wall mounted innovation montages, large scale murals, sound isolated audio to accompany client stories in the lobby, custom large scale iconography of industries they serve. The types of branding elements change based on if it is a client-facing or employee-facing area of the floor.
The city and client base of each office is celebrated using these new tools and techniques. Client story walls and integrated audio give a unique look at some of their unique clients from wineries to high tech and science. The elements specific to the local are primarily expressed by local artists blending community and SVB: murals, local photography etc. Employee perks are also specific to clients and location with a wine bar in Boston and ski lockers in Denver.