For a company that promotes experiential brand and pushes their agencies to provide the most engaging content, STUDIOS knew that this had to be front and center. The main arrival on the 7th floor is the crown jewel of the space, nestled between two floors filled with bustling agencies and providing an immediately immersive experience. The main arrival brings you out of the elevator and right into an open plaza-like reception lounge with a larger-than-life LED screen—immediately immersing employees and visitors in just the content they are famous for. Off to the right a reception desk gives way to a view to the downtown Manhattan skyline.

Following a dazzling arrival sequence, the 7th floor unfolds to provide a rich amenity program. From a large boardroom with the same downtown views, to a transparent yet intimate lounge room, to the centerpiece of the floor a hospitality-driven bar replete with a bookmatched black marble backdrop. These diverse spaces come together to create a perfect framework of event and prefunction areas for events for any or all agencies—whether it’s an internal board meeting, new client pitch, cocktail event, or community outreach. The materials throughout the project are a balance of grit and refined finishes and on the 7th floor that takes on a moody vibe with polished concrete floors layered with warm wood elements and refined detailing capped with blacked out ceiling.

The two dedicated working floors take on a similar journey, starting with a branded wall opposite the elevator arrival—one a bold green wall for George P. Johnson and the other a frosted glass enclosed collaboration space for Motive and Praytell. Adjacent to this branded entry element is the pantry oriented toward the south and again taking advantage of the view framing One World Trade and showcasing the buzz of the floor in the first impression.