clientSan Francisco Museum of Modern Art

servicesInteriors

locationSan Francisco

statusCompleted 2016, 2022

For the past 10 years STUDIOS has collaborated with SFMOMA to improve visitor and staff experience and create a welcoming and equitable environment for all art lovers. We provided interior furnishings and completed strategic interventions to create moments of respite and community that welcome people of all kinds to the museum.

Within the public-facing spaces, interventions focused on improving visitor experience and making sure all visitors feel welcome. Starting at the entry, we designed a new sculptural coat check desk that seamlessly greets visitors as they arrive and prompts intuitive cuing. Its angled nature encourages smooth circulation, preventing heavy traffic from congesting the lobby, while the shape and finish speaks to the nearby communicating stair to unify the entry lobby as a whole.

Additional seating has been added throughout the main atrium, second floor landing, and the galleries to give visitors space to relax and spend quality time in the museum during their visit.

To program comfortable and productive workspaces, STUDIOS worked with SFMOMA team members to understand their daily operations and work styles. We conducted collaborative design sessions to ensure we had a strong understanding of individual, department-wide, and museum-wide needs. The final layout included a mixture of private offices and communal amenities.

The existing first floor restaurant was converted to a more welcoming and energetic dining space, while taking advantage of the existing elements. The sculptural wooden cieling and murals served as the perfect backdrop and inspiration for the revitalized space. We opened up one of the kitchen walls to create an elegant bar that offers diners a peek into the kitchen beyond. Red statement tile and a playful terrazzo top are complimented by sleek black bar stools, recalling the look and feel of an elegant hotel lobby bar. The bright colors and natural materials imbue the space with warmth, serving as a beacon of welcome from the street that draws in passersby. Varied arrangements of tables recall a corner cafe, inviting guests to wander in for a light bite or linger for longer conversations.

On the second level, we provided a new kit of parts for the Koret Education Center, allowing the space to easily flex to accommodate hands-on workshops and group events. Each piece needed to be easily maneuverable by educational staff, comfortable enough to support visitors of all ages, and durable enough to withstand the spills that come along with making, drawing, painting, and printmaking. A mixture of tables, chairs, and soft seating, along with creative planning concepts, allow this multipurpose space to be reconfigured to host any event.

An underutilized secondary gift shop was converted into Steps Cafe, offering visitors an additional place for nourishment and respite. The design team was challenged to find a way to serve drinks and light bites without needing to open the floors or walls for new plumbing connections. We integrated a completely contained barista station where visitors can order hot and cold drinks. 

The wood counter nods to the coat check desk and main sculptural stair, while the addition of murals and statement entry graphics highlight the cafe with an engaging personality of its own. Shelves that previously held merchandise were converted into showcase space for small rotating exhibitions Easily arranged tables, chairs, and soft seating allow for a variety of layouts.

Finally, with the design of their new City Galleries, SFMOMA offers opportunities for respite and reflection. Sited along the sculptural facade looking out onto the city, underutilized circulation space has been transformed into lounge areas that encourage visitors to get comfortable, gather their thoughts, and ultimately extend their stay. Custom benches, modular seating areas, phone charging, and lots of natural light invite visitors to take a moment to converse or recharge amidst touring the galleries. These spaces serve as small living rooms within the museum, offering visitors a space to call their own that meets their varied needs–whether it is a parent looking for a quiet place to sit with their children, or a group having a discussion about what they’ve seen between exploring exhibitions.

SFMOMA continues to be one of the world’s most prolific institutions dedicated to modern art. These latest interventions allow it to continue to provide a welcoming, inclusive experience for all visitors.

    PHOTOGRAPHYBruce Damonte

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