FR

CLIENTSony Corporation of America

SERVICESInteriors, Workplace Strategy

LOCATIONNew York, NY

SIZE550,000 sq ft

STATUSCompleted 2016

STUDIOS established a new home for the music giant, Sony, moving from their own tower on Madison Avenue to an art deco landmark on Madison Square Park. From label specific details to a private screening room, this headquarters is undeniably Sony’s.

When SONY considered selling their building at 550 Madison Avenue, STUDIOS provided programming, strategic real estate planning, and test‑fit services to lead them through a process to identify a new location for their future headquarters. We worked closely with their leaders to garner an understanding of their future goals to quickly evaluate a variety of options, ultimately aiding leadership in making a timely decision to move to 11 Madison and the successful sale of 550 Madison Avenue.

Becoming a tenant meant that Sony’s identity—both interior and exterior—at 11 Madison Avenue would be essential to a successful design. We worked with the building owner to reimagine a unique experience for Sony that would coexist and compliment the historic structure. Creating Sony’s presence starts at the street—where we restored a dedicated lobby at established their own address of 25 Madison Avenue. New escalators ascend to the Sky Lobby—a space created by removing the building management office—featuring a large LED screen with custom Sony content immersing employees and visitors in the “Sony experience.” Dedicated elevators then whisk them up to Sony’s workplace and amenity floors.

Dedicated entry for Sony
Dedicated entry for Sony
Sony's dedicated sky lobby
Sony's dedicated sky lobby
Restored entry and stair/escalator to sky lobby
Restored entry and stair/escalator to sky lobby
Sky lobby featuring Sony content
Sky lobby featuring Sony content

When SONY considered selling their building at 550 Madison Avenue, STUDIOS provided programming, strategic real estate planning, and test‑fit services to lead them through a process to identify a new location for their future headquarters. We worked closely with their leaders to garner an understanding of their future goals to quickly evaluate a variety of options, ultimately aiding leadership in making a timely decision to move to 11 Madison and the successful sale of 550 Madison Avenue.

Becoming a tenant meant that Sony’s identity—both interior and exterior—at 11 Madison Avenue would be essential to a successful design. We worked with the building owner to reimagine a unique experience for Sony that would coexist and compliment the historic structure. Creating Sony’s presence starts at the street—where we restored a dedicated lobby at established their own address of 25 Madison Avenue. New escalators ascend to the Sky Lobby—a space created by removing the building management office—featuring a large LED screen with custom Sony content immersing employees and visitors in the “Sony experience.” Dedicated elevators then whisk them up to Sony’s workplace and amenity floors.

RCA branded workspace
RCA branded workspace
Columbia Records pantry
Columbia Records pantry

The top floors celebrate the visitor experience and shared amenities across brands—beginning with the double-height reception on floor 27 and ending with the terrace on floor 29. Reception connects the Screening Room and multipurpose room on floor 27 with the dining, coffee bar, piano lounge and cafeteria on floor 28 through a sleek interconnecting stair. The culmination of headquarters is the roof terrace with large skylights that pull light into the cafeteria below. Perched above Madison Square Park with views of Manhattan and beyond, the roof terrace can be used for meetings, a sunny lunch spot, or label event.

Executive reception with stair connecting to the 28th floor
Executive reception with stair connecting to the 28th floor
Dolby Atmos private screening room for Sony Pictures
Dolby Atmos private screening room for Sony Pictures
Piano lounge and circulation to executive dining
Piano lounge and circulation to executive dining
Cafeteria
Cafeteria
Cafe servery and lounge
Cafe servery and lounge
Coffee bar
Coffee bar
Executive dining
Executive dining
Rooftop overlooking Madison Square Park
Rooftop overlooking Madison Square Park
Renovated skylights bring light down into the Sony cafeteria
Renovated skylights bring light down into the Sony cafeteria

Press and Awards

PHOTOGRAPHYEric Laignel