Originating in 1870 as the iconic Simpson and Crawford department store, turned into a commercial office building, was again transformed by the STUDIOS team reflecting the evolving urban landscape of 6th Avenue.

The lobby incorporates a warmer and inviting palette while the historic fluted storefronts are echoed in the delicate curves that adorn the reception desk. The Iconic lighting fixtures suspended at the heart of the lobby took inspiration from opera chandeliers spanning the globe, drawn from the starburst design of the Metropolitan Opera, the light takes geometry of the fixture and extrudes it, creating an illuminating play of form and light. The lobby design eloquently bridges eras, forging a connection between heritage and modernity.

An unused terrace space underwent a creative transformation, blossoming into a captivating outdoor oasis infused with hospitality elements offering idyllic views of Manhattan.